Privacy Policy

Pet Information

When you use our dog calorie calculator, we collect the following information about your pet:

• Weight (in kilograms)
• Age (in years)
• Gender and neutering status
• Body condition (underweight, ideal, overweight)
• Activity level

Technical Information

We automatically collect certain technical information when you visit our website:

• IP address and location data
• Browser type and version
• Device information
• Pages visited and time spent on site
• Referring website

Primary Purposes

• Calculate accurate calorie requirements for your dog
• Generate personalized nutrition recommendations
• Improve our dog calorie calculator accuracy
• Provide customer support and technical assistance

Analytics and Improvement

• Analyze usage patterns to improve our services
• Monitor website performance and functionality
• Conduct research to enhance our AI algorithms
• Ensure compliance with AAFCO standards

Security Measures

We implement industry-standard security measures to protect your information:

• SSL encryption for all data transmission
• Secure servers with regular security updates
• Access controls and authentication systems
• Regular security audits and monitoring

Data Retention

We retain your pet's information only as long as necessary to provide our services and improve our dog calorie calculator. Anonymous usage data may be retained longer for research and development purposes.

Microsoft Clarity

We use Microsoft Clarity to analyze user behavior and improve our website experience. Clarity collects anonymous usage data including page views, clicks, and user interactions.

No Data Sharing

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except as described in this privacy policy.

Access and Control

You have the following rights regarding your information:

• Access the information we have about your pet
• Request correction of inaccurate information
• Request deletion of your data
• Opt-out of analytics tracking
• Receive a copy of your data in a portable format